Our mistakes: Lessons from Building Walk Run Wrestle

Building Walk Run Wrestle wasn’t smooth — far from it. In fact, most of what we’ve learned has come from getting things wrong.

The first big mistake was the website. We spent hours building it, tweaking sections, choosing colours, getting everything in place. Then we sat back, looked at it, and instantly knew: this is wrong.

It was brighter, more playful, and it just didn’t feel like us. It looked like a template, not a brand. So we scrapped it completely. Starting again didn’t magically fix things either. The second version was better, but still not right. Not because it looked bad, but because it wasn’t intentional. Pages repeated themselves, sections said the same thing twice, and the flow just didn’t feel natural. So we went back through everything, page by page, cutting, cleaning, and rebuilding until it finally started to feel like something we were proud of.

At one point, we spent around 12 hours designing a single page, only to delete it a few days later because it still didn’t hit the mark.

The apps have been just as much of a journey. We didn’t build them once and leave them — we used them ourselves. And that’s where the problems showed up. Small things at first. Something slightly awkward. A button in the wrong place. A step that didn’t need to be there. On their own, they didn’t seem like big issues, but together they made the experience feel less smooth than it should be. So we changed it. Then changed it again. And again.

The version of the app that’s live now is already version three, and version four is coming very soon, along with the WRW Hub.

Even now, we’re constantly asking ourselves one simple question: if we were the customer, would this annoy us? If the answer is even slightly yes, we fix it.

We always knew how we wanted Walk Run Wrestle to look and feel. The real challenge was figuring out how to actually bring that to life.

A lot of our time was spent learning. Learning how to design properly, how to structure pages, how to make things feel smooth rather than just functional. Weeks of tweaking, testing, and reworking. Even on launch day, things weren’t perfect. We went through the buying process ourselves and found a button on the homepage that said “Go to Shop.” It didn’t work. It went nowhere.

Moments like that could’ve been frustrating, but honestly, we just laughed. Because that’s what this whole process has been — spot the issue, fix it, and move forward.

There were plenty of times where we could’ve said “that’ll do” and left things as they were. But we didn’t. We wanted something that felt right. And that meant rebuilding when it would’ve been easier not to, deleting work we’d just spent hours on, and obsessing over details most people might never even notice. Because those small details are what create the full experience.

The reality is, we are still fixing it, tweaking it, reworking it, to make it the best it can be. Walk Run Wrestle isn’t “done,” and it probably never will be. There are always improvements to make, ideas to test, and things we want to refine further. That’s because building something right isn’t about getting it perfect the first time. It’s about learning, testing, fixing, and improving — again and again.

Every mistake we made pushed Walk Run Wrestle closer to what it should be. And we’re not stopping there.